Community Strategist, Researcher, and Founder - The CMJ Group
Carrie Melissa Jones is an entrepreneur, author, researcher, and advisor to community businesses. She has helped hundreds of organizations build thriving online communities that further their success—including Airbnb, Google, Microsoft, Project Management Institute, two U.S. presidential campaigns, and small businesses and non-profits worldwide. In addition, she is the co-author of the book Building Brand Communities with Charles Vogl and holds an M.A. in communication with a concentration in virtual communities.
There are numerous myths surrounding brand communities that cause great harm and stunted growth. This blog busts some of them. Keep reading to know more!
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