Kritika Arora

Kritika Arora

Senior Product Marketing Specialist

Kritika is a Senior Product Marketing Specialist at SearchUnify, with over 5 years of experience in crafting compelling content and innovative marketing strategies. Her expertise extends to brand, partner, and customer marketing, as well as social media strategies that enhance engagement and build relationships. Outside of her professional pursuits, she explores her passion for travel and fashion, drawing inspiration from diverse cultures and styles that fuel her creativity and bring fresh perspectives to her work.

AI in Customer Support: Is it Here to Take Your Job or Make It Better?

AI in Customer Support: Is it Here to Take Your Job or Make It Better?

Explore how AI tools like SearchUnify's Agent Helper empower customer support agents, enhancing efficiency and delivering exceptional service without replacing jobs.

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Navigating the Black Friday & Holiday Rush: 5 Strategies to Prepare Your Customer Support Team

Navigating the Black Friday & Holiday Rush: 5 Strategies to Prepare Your Customer Support Team

This blog post highlights 5 effective strategies to empower your support team to deliver superior customer experiences during Black Friday and the holiday season. Read more!

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The 5C Consideration Framework: Your Guide to Successful Large Language Model (LLM) Implementation

The 5C Consideration Framework: Your Guide to Successful Large Language Model (LLM) Implementation

This blog post delves into the robust 5C consideration framework complying which can help implement Large Language Models (LLMs) successfully. Read more!

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TSIA World Envision 2023: Your Golden Ticket to Breaking Silos and Driving Success

TSIA World Envision 2023: Your Golden Ticket to Breaking Silos and Driving Success

TSIA World Envision 2023, the biggest tech conference, is filled with a lineup of keynotes, edifying sessions, networking opportunities, and more. Find more details!

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Dreamforce 2023: Your Complete Guide to Maximizing The Ultimate Tech Experience

Dreamforce 2023: Your Complete Guide to Maximizing The Ultimate Tech Experience

Dreamforce 2023, one of the biggest tech events of the year, is around the corner. Learn how you can make the most out of your experience in this blog post.

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Chatbot Revolution: How Large Language Models are Shaping the Future of Customer Support

Chatbot Revolution: How Large Language Models are Shaping the Future of Customer Support

LLM-Powered chatbots when integrated with SearchUnifyFRAG<sup>TM</sup> can generate more accurate and contextual responses. How? Join our upcoming webinar to learn more!

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The ROI of Knowledge-Centered Service in Short, Medium, And Long-Term

The ROI of Knowledge-Centered Service in Short, Medium, And Long-Term

Implementing Knowledge-Centered Service (KCS) drives impressive benefits that contribute to the overall Return on Investment (ROI). Read more!

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Reshaping the Future of Knowledge Management with Large Language Models

Reshaping the Future of Knowledge Management with Large Language Models

Large Language Models (LLMs) are capable of revolutionizing knowledge management by automating content creation, curation, and translation. Learn how!

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KCS Coaching: The Secret To Building a Knowledge-first Culture for Impeccable Customer Service

KCS Coaching: The Secret To Building a Knowledge-first Culture for Impeccable Customer Service

KCS coaching helps enterprises create a culture of knowledge sharing & continuous improvement among customer service teams. How? This blog post explains!

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4 Chatbot Trends that’ll Transform Your Business in 2023 & Beyond

4 Chatbot Trends that’ll Transform Your Business in 2023 & Beyond

Chatbots are an integral part of modern businesses. Read this blog to know the top AI chatbot trends that will scale the digital experience in 2023 & beyond.

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Top 5 AI Trends That Will Redefine Customer Support in 2023 & Beyond

Top 5 AI Trends That Will Redefine Customer Support in 2023 & Beyond

AI analyzes customer data in real-time & curates personalized support. Read more to know the top AI trends that will refine your support ecosystem in 2023 & beyond.

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Knowledge-First Model: How Automation Anywhere Improved Content Findability by 60%

Knowledge-First Model: How Automation Anywhere Improved Content Findability by 60%

Transitioning from a case-first to a knowledge-first model empowers agents to deliver seamless customer support. But how to make that happen? This blog post explains!

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