Kritika Arora

Kritika Arora

Senior Product Marketing Specialist

Kritika is a Senior Product Marketing Specialist at SearchUnify, with over 5 years of experience in crafting compelling content and innovative marketing strategies. Her expertise extends to brand, partner, and customer marketing, as well as social media strategies that enhance engagement and build relationships. Outside of her professional pursuits, she explores her passion for travel and fashion, drawing inspiration from diverse cultures and styles that fuel her creativity and bring fresh perspectives to her work.

Knowledge-First Model: How Automation Anywhere Improved Content Findability by 60%

Knowledge-First Model: How Automation Anywhere Improved Content Findability by 60%

Transitioning from a case-first to a knowledge-first model empowers agents to deliver seamless customer support. But how to make that happen? This blog post explains!

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Agent Experience & Cognitive Tech: The Crucial Pillars of Successful Customer Experience

Agent Experience & Cognitive Tech: The Crucial Pillars of Successful Customer Experience

Leveraging cognitive technology augments agents’ productivity, creating opportunities for exceptional CX. Read on the blog to know more!

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How Cognitive Technology Uplifts the Customer Effort Score

How Cognitive Technology Uplifts the Customer Effort Score

Higher customer effort score is a better driver of customer loyalty. Read on to know how cognitive technology improves your CES, and CX in the process.

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3 Reasons Why Attending TSIA World: Envision is Worth Your While

3 Reasons Why Attending TSIA World: Envision is Worth Your While

Join TSIA World: Envision to network with the industry’s stalwarts and learn top technology trends of 2022. Read out the blog for more information.

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Natural Language Search: A Groundbreaking Formula to Uplift Search

Natural Language Search: A Groundbreaking Formula to Uplift Search

Natural language search allows users to speak or type in everyday language for more contextual responses. How? This blog post guides you through!

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