Chatbots are revolutionizing digital automation and becoming one of the main channels of communication between a customer and a business. Whenever a prospect lands on your page, the first point of interaction they have, in all probability, is with a chatbot. A chatbot should aim to equip your business with effective digital interactions that facilitate reimagining customer experience. Goes without saying, for the chatbot to be a success, it must be the right fit for your organization. Creating a human-centric model that meets customer demands and expectations is only the beginning. You have to consistently track the chatbot’s performance. Why do you need to do so, and how you can? This blog post answers these questions. Read More
