We're in an era where technology has simplified almost every sphere of our life. Needless to say that people expect brands to leverage it too. And the need for simplicity becomes all the more necessary when it comes to after-sales service. How quickly brands resolve queries and the efforts customers…
Change is inevitable. And nobody knows that better than businesses. They constantly need to adapt to the changing environment to continue operating. At times, this means forgoing age-long practices for new and more powerful methodologies. The mainstream support model has started showing its age. It’s paving way for a better…
Is your website driving traffic but not sales and conversions? If yes, then amping up search relevance and strength of your site's search may be exactly what you need. And there are a lot of solutions that can help you with that. But how do you the best one for…
“Master the topic, the message, and the delivery.” — Steve Jobs, Co-founder - Apple This is pretty much the gold standard of marketing, isn’t it? And it goes without saying that turning it into an operational strategy is quite a task for marketers. Why? Let me explain. Consumers use a…
Not having an effective learning & development (L&D) program can be a major pitfall for any firm. Companies realize it when they have to scramble for a replacement every time an executive declares to quit. This type of reactive succession planning can disrupt business outcomes. That's unfortunate given the fact…
Research says that recruiters spend over 60% of their time trying to find the right candidates. Apart from that, they also have to juggle job requisitions, job postings, identify passive candidates, manage applications, etc. That's a lot of ground to cover, isn't it? Wouldn’t it be great if technology could…
To see their online community continue to flourish, community managers have to keep fueling the user engagement. One of the many ways they ensure engagement is by continuously monitoring and responding to discussion threads. Failing to do so makes members start feeling neglected and disconnected; the brand-consumer relationship suffers. As…
The value of an online community is directly proportional to its engagement level. However, connecting and engaging people is often easier said than done. Varying degree of subject matter specialization, language differences, and different geographical zones altogether serve as an impediment to building a hyper-engaged community. This is where cognitive…
It wasn’t long ago that companies connected the dots between motivated employees and enhanced productivity, and the word “onboarding” entered corporate jargon. The goal of having a clear-cut employee onboarding plan is to introduce new recruits to the company, their roles & responsibilities, and address any questions. Poor onboarding means…
For a business to remain profitable in the long run, it needs to have a solid foundation, right? For that, the management focuses on sales, marketing, engineering, etc. Unfortunately, the way people feel about the organization is seldom on top of their list. If you’re lacking in that department, the…
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