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Engineering Rich Content Snippets for Superior Search Experience

Ever entered a bakery and marveled at the rich, creamy chocolate cakes staring at you through the glass? (If you haven’t, you freak me out.) That’s what rich snippets are to users when they look at the search results page. They give users a “sneak peek” so that they know…

How AI and Cognitive Technology Are Redefining Customer Escalation Management

“Connect me to your manager” is one of the most petrifying phrases for support representatives. However, conflict is inevitable in business because no matter how airtight your customer service is, you cannot please everyone all the time. Occasionally, customers will be unhappy, irate, and demand to speak to the higher…

Unlocking the Full Potential of MS Dynamics 365

Microsoft Dynamics 365 is one of the most widely used business application platforms. It unifies CRM and ERP capabilities, allowing businesses to transform their customer service. But there is always scope for improvement. For instance, when contact center agents have to switch from Dynamics 365 to other content repositories to…

How to Improve Average Handle Time Without Compromising on CSAT

A research conducted by HubSpot revealed that customers are not as frustrated with slow response time (19%) and inability to self‑serve (14%) as they are by repeating themselves to multiple support reps (33%) and long hold times (33%). Since call centers are often customers’ first — and sometimes their only…

The Rise of the Unsupervised Learning-Based Chatbot Models

  According to Gartner, "By 2027, chatbots will become primary customer service channel for roughly quarter of organizations." The digital world has seen three generations of chatbot technology. The first two chatbot generations were based on a predefined set of rules and supervised machine learning models. While the first succumbed…

AI for Online Communities: A Sneak Peek of Community re(Focus) Panel Discussion

On August 25th, 2020, Grazitti Interactive, the parent company of SearchUnify, hosted a virtual summit where community leaders from across the industries and verticals joined in to discuss and share their expertise about adopting AI for communities and community engagement. During the event, a panel discussion featuring Dave Evans, VP…

How to Leverage Semantic Search to Step up Your Customer Support Game

In our previous blog post, we briefed you about why implementing the algorithms of web search engines in the enterprise environment won’t work. If you missed out on it, then catch a glimpse of the same here. In this blog post, we’ll walk you through how cognitive technologies work and…

An Introduction to Semantic Search and Its Relation to Search Relevance

In the digital era, users can type or vocalize queries in a natural, free‑text way. The expectation is that irrespective of the type and mode of interaction, the technology will understand your words; and not just your words, but your intent as well and will display relevant results accordingly. Well,…

5 Factors to Consider Before You Invest in An Enterprise Search Engine

Enterprise search engines have been god‑send. How else would organizations that deal with data oceans find the information they need? Thanks to AI, the search engines are only growing stronger with time. This is why a growing number of businesses have started upgrading their search engines. But how? While there…

How Sentiment Analysis Helps Brands Score Big on Customer Experience

It’s a known fact that an effective customer experience strategy translates into lower customer churn rates along with improved CSAT scores and bottom lines. But how can firms evaluate the impact of their CX strategy? Is the experience really improving? This is where feedback kicks in. Quantitative feedback like NPS…

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