“Master the topic, the message, and the delivery.” — Steve Jobs, Co-founder - Apple This is pretty much the gold standard of marketing, isn’t it? And it goes without saying that turning it into an operational strategy is quite a task for marketers. Why? Let me explain. Consumers use a…
Not having an effective learning & development (L&D) program can be a major pitfall for any firm. Companies realize it when they have to scramble for a replacement every time an executive declares to quit. This type of reactive succession planning can disrupt business outcomes. That's unfortunate given the fact…
Research says that recruiters spend over 60% of their time trying to find the right candidates. Apart from that, they also have to juggle job requisitions, job postings, identify passive candidates, manage applications, etc. That's a lot of ground to cover, isn't it? Wouldn’t it be great if technology could…
To see their online community continue to flourish, community managers have to keep fueling the user engagement. One of the many ways they ensure engagement is by continuously monitoring and responding to discussion threads. Failing to do so makes members start feeling neglected and disconnected; the brand-consumer relationship suffers. As…
The value of an online community is directly proportional to its engagement level. However, connecting and engaging people is often easier said than done. Varying degree of subject matter specialization, language differences, and different geographical zones altogether serve as an impediment to building a hyper-engaged community. This is where cognitive…
It wasn’t long ago that companies connected the dots between motivated employees and enhanced productivity, and the word “onboarding” entered corporate jargon. The goal of having a clear-cut employee onboarding plan is to introduce new recruits to the company, their roles & responsibilities, and address any questions. Poor onboarding means…
For a business to remain profitable in the long run, it needs to have a solid foundation, right? For that, the management focuses on sales, marketing, engineering, etc. Unfortunately, the way people feel about the organization is seldom on top of their list. If you’re lacking in that department, the…
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” - Jeff Bezos, Founder, Amazon It is estimated that the eCommerce industry has blossomed to 24 million online stores. However, only 650,000 generate annual sales of more than $1,000. This implies…
Medical information, including scientific papers, patient data, and clinical trials, has grown over the years; but despite more knowledge, the R&D process in pharma hasn’t really changed. Researchers are struggling to perform routine tasks without unnecessary duplication of efforts. Pharmaceutical companies are looking for ways to equip their researchers with…
Chatbots are not new. They first appeared in the 2000s and got a lot of attention from business owners due to the wide gamut of benefits they offered. Long story short, they promised to help businesses scale seamlessly & reduce expenditure. Unfortunately, things didn’t really pan out the way business…
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