Dreamforce ’19 is considered a must-attend event in the SaaS industry. With product keynotes, fireside chats, parties, and more than 200 breakout sessions detailing how businesses are transforming outcomes for their customers and employees through the Salesforce ecosystem, every day is jam-packed with knowledge and fun. But if not planned carefully, the event can be a bear to handle when you’re among 170,000+ fellow attendees navigating the streets of San Francisco.
So we asked one of our finest, Shivraj Asthana, President, Grazitti Interactive for a piece of advice about the event. Here are some questions we explored with him around how to make the most of Dreamforce ’19.
What’s the Best Advice for Making the Most of Dreamforce?
Dreamforce has emerged rapidly from being just a conference to an experience to look forward to. Since there’s going to be a firehose of information in too little time, if you haven’t planned ahead you are going to end up being overwhelmed.
The trick is to set your agenda, cherry-pick the must-attend sessions, and register for them as soon as possible. I would strongly urge you to include Customer Success expo in your plan as it is being rightly called the epicenter of learning & technology. The session will, no doubt, showcase new products with innovative technology at their core, that can help boost the productivity of your Salesforce org. Look at the Salesforce’s guided recommendations that offer trail maps based on your role or industry to create a personalized agenda for yourself.
What Is the Theme You Are Most Excited About in This Dreamforce?
With technologies packed up to the brim at Dreamforce, choosing a topic to look forward to can have you scratching your head. Salesforce lately has been focusing heavily on Einstein. Of course, we, like most forward-thinking companies, have been investing in AI. It will be exciting to see what new grounds are being broken – especially how artificial intelligence is driving digital transformation. The role of AI in enhancing employee productivity and creating a seamless agent experience spanning digital channels is highly anticipated.
What’s New That Grazitti & SearchUnify Will Be Offering?
This is Grazitti Interactive’s (which owns SearchUnify) sixth participation in Dreamforce. We are going to showcase a range of products that are perfectly suited for organizations pursuing digital transformation aggressively – Sinergify, SearchUnify, Khoros-Salesforce connector, and several more.
SearchUnify is a cognitive search platform that is transforming information discovery, fueling an insight engine, and offering a robust foundation for AI-based apps (like customer and agent facing virtual assistants). With a cognitive engine like SearchUnify powering your Salesforce org, you can push your productivity-enhancing functions like driving self-service, augmenting agent productivity, boosting knowledge sharing across your enterprise, beyond warp speed.
Where Do You Think the World of Support Technology Is Headed?
With state-of-the-art changing almost every day in the world of support, it’s hard to put finger on one particular trend. However, I can bet that Artificial Intelligence & Machine Learning are yet to open new and unseen doors. Developments in AI/ML that are reducing the time and effort in training of algorithms, and advances in image recognition are certain to unfold an exciting future.
Self-service and proactive support interaction have moved to the center stage as customer experience has been recognized as a key business driver. With intelligent multilingual chatbots solving Level1 queries and providing round the clock support, employees are going to get freed up for solving complex issues. Consequently the companies that invest in intelligent search platforms will move ahead of their peers and will be better prepared for providing next-gen support.
Meet Shivraj and Team at Dreamforce!
The excitement of Dreamforce ’19 can already be felt. Shivraj and our best team possessing unmatched knowledge on Salesforce and AI-powered products will be there at booth no. 1639, Moscone Center, San Francisco, CA. We’ll be happy to take you on a tour of technologies that are going to control the future.
Register here to meet us at Dreamforce ’19!
