In the 1970s and 1980s, the term ‘knowledge base’ emerged to differentiate between traditional databases and systems that could store and process intricate knowledge. Today, knowledge bases have become crucial tools for enterprises because a well-organized KB supports self-service success, leading to faster resolutions, improved customer satisfaction, and a scalable business model.
Let’s look comprehensively at the role of knowledge bases in an enterprise, how they drive success, and the best practices to optimize them.
What is a Knowledge Base?
Let’s say you’re a customer having trouble with a product or service. Instead of waiting for the customer service agent to be readily available, you find your answer in a knowledge base. Simply put, a knowledge base is a collection of FAQs, articles, blogs, documentation, how-to guides, and more that help you find answers by yourself. It’s like a digital toolbox with tricks, tips, and troubleshooting steps.
Why Does it Matter?
As a central repository where enterprises store their valuable information for easy access, it is the most important source of truth. KBs benefit multiple departments- from customer support and marketing to product development – by streamlining knowledge discovery and sharing. A well-maintained KB:
- Reduces dependency on live support
- Paves the way for seamless customer interactions
- Improves internal efficiency
Benefits of a Well-Designed Knowledge Base in Enterprises
Here’s how a well-designed knowledge base helps enterprise customer support teams:
- 24/7 Support: Unlike human agents, a KB is accessible anytime allowing customers to find answers independently, even outside business hours.
- Rise in Customer Satisfaction: With direct access to information, there are fewer escalations. Around 50% of the support requests are reduced because of a well-structured KB.
- Faster Resolutions: When agents can quickly locate required information, their first-contact resolution rates and overall response times improve.
- Increased Case Deflection: A robust KB reduces repetitive queries, empowering users to self-serve and deflect cases that would otherwise need live support.
Introducing SearchUnify Knowbler
SearchUnify Knowbler is an intelligent, knowledge-centered customer service product designed to streamline knowledge creation and maintenance. Powered by advanced machine learning algorithms, Generative AI, and Large Language Models (LLMs), Knowbler empowers enterprises to capture, structure, find, reuse, improve, and optimize knowledge seamlessly within their workflows. Enterprises can enhance their agent productivity, knowledge base quality, customer support, and self-service experiences by integrating directly within their systems.
Creating and Maintaining A Well-Designed Knowledge Base With SearchUnify Knowbler
It must be understood that a knowledge base isn’t just a one-time project. Treat it like an evolving asset that requires strategic creation and timely updates. Here’s how you can make it comprehensive and easily discoverable:
- Perform Regular Content Health Checks: Knowbler’s Content health analytics evaluates each article based on uniqueness, content clarity, completeness, title accuracy, link validity, and metadata correctness. Content Health Summary lists the content health parameters with articles that fail to meet the criteria. Thus, with solutions like Knowbler, periodic assessments of the knowledge base become a cakewalk.
- Ensure Timely Content Updates: It helps identify outdated articles and provides automatic reminders and updates so that the content in the knowledge base remains relevant. Regular updates based on customer feedback, product changes, and evolving issues keep the KB up-to-date and valuable.
- Appropriate Content Tagging and Categorization: SearchUnify Knowbler provides well-defined taxonomy and metadata features to enable users to search for and retrieve relevant information effortlessly.
- Leverage Agentic AI For Smarter Self-Service Solutions: Integrating Agentic AI-fueled solutions like Knowbler enables a self-service ecosystem by automatically annotating and categorizing content. It also improves searchability and ensures that the users are directed toward the most resonating knowledge articles based on intent. With this alignment, agents can quickly locate answers thus improving the overall self-service efficiency and customer satisfaction.
- Leverage Content Annotation: With features like content annotation, content easily aligns with the user intent, allowing quick access to relevant information without excessive searching.
To summarize:
- Knowbler’s advanced search capabilities leverage agentic AI to provide highly personalized and relevant knowledge quickly. With these advanced algorithms, it searches across various data repositories to pull resonating information, reducing the time users spend looking for answers. This brings up precise solutions for intricate queries, ensuring that knowledge is accessible across the enterprise.
- Regular assessment of content quality is important for maintaining an effective knowledge base. Knowbler’s ‘Knowledge Health Analytics’ provides metrics on content health, offering insights into article relevance, usage, and accuracy. Each article is scored on factors like uniqueness, completeness, and metadata, helping teams keep the knowledge base aligned with the customer’s needs. Moreover, some features flag outdated content for review or deletion, ensuring that the knowledge base stays optimized and relevant for enhanced knowledge discovery and self-service.
Self-service Success & Business Scalability With SearchUnify Knowbler
Investing in a good enterprise knowledge management solution provides end-to-end optimizations for knowledge discovery, creation, and curation. This self-service success results in a lesser need for support agents, cost savings, increased customer retention, and loyalty with a big opportunity for business growth.
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