SearchUnify for Marketing

Provide Unified Brand Experience

Businesses operating in an omnichannel model create unconnected information silos that mar customer experience. After all, nobody likes window-hopping. Cognitive search creates a unified index of all the KBs and makes it all accessible from the point of search.

Bridge the Gap Between Channels

A hyper-personalized user experience is the call of the day . With a cognitive search engine at the core, you can connect all your marketing applications and create personas in real time to deliver personalized campaigns.

Ensure Audience Finds the Right Content

Great content without relevance is of little worth as potential buyers might never check it. Cognitive engines analyze user behavior and historical data to zero-down on interest and tailor the search experience accordingly. This ensures visitors only see what they’re interested in.

Personalize User Interface

Prospects are bound to feel overwhelmed amidst all the content that firms generate. Cognitive solutions use smart facets to proactively fine-tune the results, and dynamic navigation to create a custom navigation interface based on every user’s browsing pattern.

Analyze User Sentiment

Businesses need to stay abreast of what people say over social media, communities, review portals, etc. With NLP models, cognitive search keeps an eye on these channels and help you understand what people desire. Accordingly, you can improvise your marketing messaging.

Leverage Chatbots for Lead Gen & Qualification

Some bots extract insights from the cognitive engine. This makes them smart & versatile. They can monitor visitors’ behavior, figure out interests, and provide pertinent collateral. Additionally, they can also evaluate the prospects and add them to a suitable nurture plan.

Track & Analyze KPIs

Marketers now have a cornucopia of data across platforms. But it is of little use until extracted and converted into data-backed decisions. SearchUnify’s insight engine harnesses data from your digital archive and turns it into actionable insights. It processes it & then recommends the next action.