In today’s digital landscape, customer support extends far beyond traditional channels, with users often turning to search engines and company websites for assistance. Through meticulous analysis and experimentation, the video highlights the need for a concerted effort to evaluate assessment of assisted-only, assisted and self, and self-service success channels.
By aligning strategies and optimizing content accessibility, businesses can empower customers with efficient pathways to technical support while maximizing the value of their community and support portal investments.
